Announcing MinebeaMitsumi's New Corporate Logo and Slogan, Plus New URL, following Business Integration.
Date posted: February 21, 2017
1. The new corporate logo and slogan
MinebeaMitsumi Inc.(MinebeaMitsumi) announces a new corporate logo and slogan, to be used from this day forward, following business integration between Minebea Co., Ltd.(Minebea) and Mitsumi Electric Co., Ltd. (Mitsumi).
The new corporate logo is simple, expressing our sincere commitment as a comprehensive precision components manufacturer.
"Passion to Create Value through Difference" expresses our strong desire to create new value from extraordinary difference – a uniqueness that cannot be found elsewhere. The new company's extensive future product line-up, to be announced in due time, will be the result of the fusion of Minebea's ultra-precision machining technology and Mitsumi's electronics technology.
The base color for the new company is blue, a shade between Minebea's and Mitsumi's original logo colors. We call this new color MinebeaMitsumi Blue. "Difference" and "Passion" are expressed in MinebeaMitsumi Red, emphasizing that difference is the key element to produce new value, and that the new company has a strong passion to achieve this.
MinebeaMitsumi will continue to introduce new value through our Electro Mechanics Solutions™ in a society where everything will be connected via the Internet of Things (IoT). We combine advanced technologies from a range of fields – including ultra-precision mechanical components (such as ball bearings), motors, sensors, semi-conductors, wireless communication – and also fuse machines & electronics with control technology.
2. Revised URL
Following the merger, the Minebea website will be renewed as the new MinebeaMitsumi site. The URL will also be changed. If you bookmarked our previous address, please update to the new one below:
* "Electro Mechanics Solutions" is a registered trademark in Japan of MinebeaMitsumi Inc. Its registration No. is 5322479.
Phone: +81-(0)3-6758-6703 FAX: +81-(0)3-6758-6718
Click here for the original press release.